As much as I enjoy reading the newspaper and hoping that print media doesn’t go the way of the dinosaur, yesterday’s notice that the Buffalo News is raising its weekday price from 50 to 75 cents is yet another nail in its coffin, probably one of the last nails at that.
No one under the age of 30 reads the newspaper. Well, not really, but it was down to 33% in 2007, down from 40% in 2002 and way down from a generation ago. Pick any age group and the trend is the same: Print readership continues to decrease.
Newspapers have become vanilla shadows of their past. And now they are becoming expensive enough for even me, a newspaper junkie, to question their value. How does one justify the cost when the online version is free?
The joke “What’s black and white and read all over?” will soon be lost to the ages.