From my perch here at Reagan National Airport I can see Five Guys Burgers and Fries, Gorden Biersch Brewery, Ranch 1 Grilled Chicken, California Tortilla, Auntie Anne’s Preztels and a Dunkin Donuts (hmmmm, donuts). It’s dinner time, and I’m stuck here for a couple hours waiting for my flight because the airport recommends I get here two hours early (or else). Yet there is nothing here that I could consider healthy food. I should’ve called my brother and asked him to bring me something.
We are flooded with blatant imagery – from TV commercials to magazine ads to at-store signage – and even though we talk a good talk about the growing obestity crisis (pun intended) we do little to change the social and economic principles that are driving it.
Like the sub-prime crisis, a “cure” will not be found until the problem reaches epidemic proportions. By then it will be a multi-trillion dollar issue, requiring lifetime care for those unfortunate fat X and Y-genners.
This is the crisis that will bankrupt America. The sub-prime problem is just a warm up.