Bill Gates and Jerry Seinfeld Go Shopping

While I think this video advertising Microsoft is cute, I don’t get what it has to do about Microsoft.  Is it merely a lead-in to a set of commercials that, as they are released, move Microsoft the company more into the forefront?  Or is this just another Seinfeld schtick on which Microsoft is gambling $10M?  Maybe Seinfeld fans get it.  And Bill Gates is showing his age.

Microsoft’s answer to Apple’s “I’m a Mac, I’m a PC” commercials is expected to cost the company about $300M total.  Microsoft’s advertising group better have some followup plans or This campaign is going to be remembered the same way Microsoft “Bob” is remembered.

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One Response to Bill Gates and Jerry Seinfeld Go Shopping

  1. The idiots could have hired “Bob” for a lousy $1 million and accomplished no less.

    Let’s face it, this ad is STUPID. I’m smart enough to recognize different types of humor, even if I don’t find them all humorous, and this ad is about as funny as a steak commercial. It’s kind of witty – but on a level that goes WAY over most normal people’s heads. Who has the time to watch this ad sixteen times, gradually deciphering its hidden meanings. (What the H*ll is the “Conquistador” all about???)

    So when’s Apple’s market share going to hit 10%, next year? I suspect it will reach that magic milestone a month or two early, thanks to this stupid ad.

    To learn more about the fruit cake who commissioned and approved this ad, check out my “knol” Bill Gates: A Critical Biography.

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