While I think this video advertising Microsoft is cute, I don’t get what it has to do about Microsoft. Is it merely a lead-in to a set of commercials that, as they are released, move Microsoft the company more into the forefront? Or is this just another Seinfeld schtick on which Microsoft is gambling $10M? Maybe Seinfeld fans get it. And Bill Gates is showing his age.
Microsoft’s answer to Apple’s “I’m a Mac, I’m a PC” commercials is expected to cost the company about $300M total. Microsoft’s advertising group better have some followup plans or This campaign is going to be remembered the same way Microsoft “Bob” is remembered.