The January 10th edition of the Toronto Star had this article on Buffalo becoming a hot destination spot for “those in the know”. Buffalo Rising repeated it that day. The article is mostly a tour of the city bar scene by local comedian Maxwell Truth (Eddie Dobosiewicz, of Off-Beat Cinema fame), but it contains enough upbeat statements that it easily exceeds the daily upbeat statement quota in one article.
To wit: “After several decades of economic hardship that saw the closing of its major industries, this rust-belt city has become a hip destination for those in the know. Even New York magazine has declared that Buffalo is “on the verge of a moment … with cool bars, shops and galleries.“
Wow. New York Magazine even says neat things about Buffalo. It’s a funky place (and many of us have known that for years).
One thing I learned about marketing is that it pays to hammer home the message. Buffalo Rising certainly tries to do this, although its audience is somewhat limited. How do we encapsulate and distribute articles like this to convince all Western New Yorkers that there is light at the end of the long tunnel we’ve been in? The Buffalo News and other community papers might serve the community well if there were front page articles like this, day after day.
The local populace needs continuing attitude adjustments before we’re ever going to convince the rest of the country that we are something other than a depressed rust-belt city. Getting a large dose of upbeat news like this, on a regular basis, might help.