Airport Plaza Jewelers

“Where a really great diamond doesn’t cost an arm and a leg”.

I pass by this place every morning on my way to work.  The place is so small – maybe 12’ x 16’ – that it can’t possibly even have a bathroom in it.  I think that Don Hoffman created Leg Up Marketing LLC and rented space across from his store in the Airport Plaza just so he’d be able to pee in a toilet.

Airport Plaza Jewelers is obnoxiously famous for its wacky “arm and a leg” commercials using mannequin parts.  I can’t stand the commercials, yet I know what he sells and where he sells it, and it’s tripled his business.

He’s a genius.

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