“Where a really great diamond doesn’t cost an arm and a leg”.
I pass by this place every morning on my way to work. The place is so small – maybe 12’ x 16’ – that it can’t possibly even have a bathroom in it. I think that Don Hoffman created Leg Up Marketing LLC and rented space across from his store in the Airport Plaza just so he’d be able to pee in a toilet.
Airport Plaza Jewelers is obnoxiously famous for its wacky “arm and a leg” commercials using mannequin parts. I can’t stand the commercials, yet I know what he sells and where he sells it, and it’s tripled his business.
He’s a genius.